Food countermarketing describes activities that seek to reduce the demand for unhealthy products by exposing corporate profit motives and undermining the marketing practices of sugary beverage, fast food, and other food companies. In the past countermarketing has played a key role in reducing tobacco use among young people. Last fall the CUNY Urban Food Policy Institute brought together organizations and individuals from around New York City with interest in creating or expanding youth food countermarketing efforts. This meeting served as a catalyst for establishing the NYC Youth Countermarketing Network. This week members met to develop goals and an action plan. The Network will collaborate to launch unified food countermarketing projects that target and engage youth.
The CUNY Urban Food Policy Institute invites NYC-based organizations and individuals interested in this work to join the network. For more information, contact Charita Johnson at firstname.lastname@example.org.