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countermarketing

Institute Holds First Countermaketing Staff Training Program Session

Institute Holds First Countermaketing Staff Training Program Session

On, July 24, 2017, the CUNY Urban Food Policy Institute held the first training session of its Countermarketing Staff Training Program (CSTP). The CSTP was developed to train staff at youth-serving organizations on launching food countermarketing initiatives that engage youth.

Youth Sugar Sweetened Beverage Countermarketing Displays Spark Dialog Uptown

Youth Sugar Sweetened Beverage Countermarketing Displays Spark Dialog Uptown

This spring the CUNY Urban Food Policy Institute led a Youth Sugar Sweetened Beverage Countermarketing project, working with students from A. Philip Randolph High School to develop countermarketing images against unhealthy, sugar-sweetened beverages.

Call for Members: NYC Youth Food Countermarketing Network

Call for Members: NYC Youth Food Countermarketing Network

Food countermarketing describes activities that seek to reduce the demand for unhealthy products by exposing corporate profit motives and undermining the marketing practices of sugary beverage, fast food, and other food companies. In the past countermarketing has played a key role in reducing tobacco use among young people. Last fall the CUNY Urban Food Policy Institute brought together organizations and individuals from around New York City with interest in creating or expanding youth food countermarketing efforts.

Policy Brief: Countermarketing Unhealthy Food: Lessons from Tobacco

Policy Brief: Countermarketing Unhealthy Food: Lessons from Tobacco

Nicholas Freudenberg, Chris Palmedo, Eleni Murphy and Sarah Garza for the CUNY Urban Food Policy Institute

In the next decade, experts predict that diet-related diseases may overtake tobacco as the leading cause of premature death and preventable illness in New York City and around the world. Many factors have contributed to the rise of obesity, diabetes, cardiovascular disease and other diet-related conditions. One reason is relentless marketing of unhealthy food by food and beverage companies. Each year, U.S. food companies spend more than $2 billion   targeting children with ads, mostly for highly processed foods high in sugar, salt and unhealthy fats, the products most associated with diet-related diseases. As advocates explore solutions to this impending public health crisis, one strategy that shows promise is countermarketing.