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Youth Food Educators Curriculum:

A Toolkit for Engaging Young People in Countermarketing Unhealthy Food

The curriculum, a modification of one developed previously by CUNY School of Public Health staff in a Kellogg Foundation funded partnership with the New York City Department of Health and Mental Hygiene, was designed to engage young people in dialogues about food in their community with a focus on challenging marketing that promotes consumption of foods high in fat, sugar and salt. The curriculum was designed to educate young people about the strategies used to market unhealthy products. The youths learned more specifically how to design culturally appropriate countermarketing campaigns modeled after the truth anti-tobacco
campaign. truth, determined to be more effective than traditional anti-tobacco education, tapped into rebellious young people’s resistance to being manipulated by profit-seeking industries. Youth food educators (YOFEs) are then assisted to create and launch a pilot campaign in the community and learn how to disseminate the messages they create using video/real-time messaging and social media platforms such as Instagram and Twitter to advocate for changes in community norms. Furthermore, YOFE graduates harness the power of their own voice by providing workshops to other youth in their communities on countermarketing strategies and advocating for meaningful changes in the food environment.

Johnson D, Johnson C, Freudenberg N. Engaging Young People in
Countermarketing Unhealthy Food: A Toolkit from the CUNY Urban Food Policy Institute and the East Harlem Youth Food Educators Project. CUNY Urban Food Policy Institute, 2016.

If you have questions about the toolkit or are interested in implementing this program, please write to Charita Johnson at charita.johnson@sph.cuny.edu

Download the Toolkit

Download the Handouts (Appendix A)

Download the Evaluation Tools (Appendix B)

Download Resources and References (Appendix C)