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Food Countermarketing

Food countermarketing is defined as activities that that decrease the consumption of unhealthy food and beverages. Food countermarketing activities go against or oppose the marketing of unhealthy products.

Unlike traditional health education, which often tells you what not to do, food countermarketing urges the public not to be deceived by junk food marketers who relentlessly market unhealthful products.

If your organization wants to stay updated on our countermarketing initiatives, sign-up here.