Building on the Institute's work in youth countermarketing of unhealthy food, several Institute faculty and students, with Lori Dorfman at the Berkeley Media Studies Group have recently published an article in the 2017 Annual Review of Public Health on lessons from effective tobacco countermarketing for efforts to combat unhealthy food and alcohol marketing to prevent noncommunicable disease.
Nicholas Freudenberg, Chris Palmedo, Eleni Murphy and Sarah Garza for the CUNY Urban Food Policy Institute
In the next decade, experts predict that diet-related diseases may overtake tobacco as the leading cause of premature death and preventable illness in New York City and around the world. Many factors have contributed to the rise of obesity, diabetes, cardiovascular disease and other diet-related conditions. One reason is relentless marketing of unhealthy food by food and beverage companies. Each year, U.S. food companies spend more than $2 billion targeting children with ads, mostly for highly processed foods high in sugar, salt and unhealthy fats, the products most associated with diet-related diseases. As advocates explore solutions to this impending public health crisis, one strategy that shows promise is countermarketing.